The International Enterprise in Action (IEiA) is a three-day event that comprises two international business challenges for young people aged 16-19 (The Global Enterprise Challenge - GEC and the FedEx/JA International Trade Challenge – ITC).
The IEiA takes place from 12 – 15 June this year, and is hosted by Massey University (as the Principal Sponsor) at their Albany campus. Massey University is joined by New Zealand Trade and Enterprise as a supporting sponsor.
Nine Auckland-based businesses each support a team of students throughout the three days, as mentors and corporate hosts.
The Global Enterprise Challenge is a 24-hour enterprise competition for young people aged 16-19. The competition gives students the opportunity to work with and compete internationally with other entrepreneurs and fosters entrepreneurial attitudes.
The GEC has been operating for ten years and the 2008 event saw 19 countries and over 1,000 students participating.
Students from around the country who are participating in the Lion Foundation Young Enterprise Scheme are selected to compete for their presentation to represent New Zealand in the challenge.
The challenge is issued “live” in June each year, and New Zealand teams compete at Massey University’s Albany Campus. Auckland-based businesses host and mentor a team of students during the event and commit approximately two and a half days of their time and expertise to their team.
The challenge is promoted internationally via the Careers Scotland website, and is web streamed live to participating countries. New Zealand students compete head-to-head internationally with other entrepreneurs and the event fosters skills, attitudes and understandings related to international entrepreneurship and business development.



The International Trade Challenge is designed to engage young people from nine countries through the creation of international entry-strategy plans and, ultimately, competition. Through the International Trade Challenge, students will work in teams to create international entry-strategy plans for a variety of products.
Winners from participating countries will have the opportunity to travel to different host countries each year and compete with other winning teams from the Asia-Pacific region
Students will gain firsthand experience of world trade; enhance their knowledge of product distribution, promotion, and sales; and develop traits of competition, teamwork, risk-taking, and self-confidence. This involvement brings heightened awareness about the rewards and benefits of business and entrepreneurship education as an avenue for helping today’s youth achieve their fullest potential and prepares them to become tomorrow’s leaders in our global society.
Who is eligible to participate 2010 FedEx/Junior Achievement International Trade Challenge?
Six students who have participated in the 2010 International Enterprise in Action event will be chosen to represent New Zealand in the competition.
The six students chosen to represent New Zealand will receive:
Airfares for economy travel to and from the competition. Accommodation (double occupancy) during competition attendance;
All meals while at the competition venue
All expenses for planned excursions related to competition attendance
Reimbursement of expenses for travel documents.
The FedEx Express/Junior Achievement International Trade Challenge awards prizes of $2,000 each to the first-place team, $1,500 each to the second-place team, and $1,000 each to the third-place team.

JA Worldwide® gratefully acknowledges FedEx Express, a subsidiary of FedEx Corporation and the world’s largest express transportation company, for its dedication to the development and implementation of the International Trade Challenge.



